Gordon L. Patzer, Ph.D.

Researcher - Writer - Speaker Recognized-Respected-Insightful >> Physical Attractiveness <<

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This eye-opening new book proves once and for all that when it comes to success, it’s what’s on the outside that counts.
 
 
Looks
Why They Matter More
Than You Ever Imagined
Gordon L. Patzer, Ph.D.

We all know one hard and undeniable truth: Physical beauty comes with tremendous power, and tremendous benefits. Those who possess it are generally luckier in love, more likely to be popular, and more apt to get better grades in school. But very few of us realize just how much looks affect every aspect of our lives. Recent studies document that people blessed with good looks earn about 10% more than their average-looking colleagues. They are also more likely to get hired and promoted at work. What exactly is this “physical attractiveness phenomenon” and how does it affect each and every one of us?

Dr. Gordon L. Patzer has devoted the last 30 years to investigating this unsettling phenomenon for both woman and men, and how it touches every part of our lives. In Looks, he reveals not only its impact on romance, but also on family dynamics, performance in school, career, courtroom proceedings, politics, and government. Looks is the first book to explore how the power of beauty affects both sexes and how the rise of reality TV shows, cosmetic surgery, and celebrity culture contribute to our culture’s overall obsession with being beautiful.

Unflinching and topical, Looks uncovers the sometimes ugly truth about
beauty and its profound effect on all of our lives.

                                                Scheduled publication: January 2008
                                                Hardcover • 6 1⁄8 x 9 1⁄4 • 288 pages
                                                ISBN 978-0-8144-8054-0

                                                AMACOM Books
                                                American Management Association International
                                                1601 Broadway
                                                New York, NY 10019-7420
                                                www.amacom.org
 
 
For additional information about looks, appearance, physical attractiveness, physical attractiveness phenomenon, and lookism, beyond this current website, please see two websites maintained by Gordon Patzer:
 
                         www.GordonPatzer.com
 
                         www.LooksRule.com
 
                         www.AppearanceResearchInstitute.com
 
Gordon Patzer lives in Chicago, Illinois, USA,
and maintains a contact e-mail address at: